This just in. There are reports of a new phenomenon taking over construction sites, workshops, and fields across the country. It’s a white bird that goes by the name Engelbert, and it’s everywhere.

The Strauss Thesis: Our work clothes are a turbo-booster, a uniform that activates the inner superhero in all of us.

Why? They say “clothes make the man.” But we take it a step further. Our clothing doesn’t just “make the man.” They change who you are. A new pair of sneakers, for instance, may entice you to start jogging, but that same pair will also make you a faster runner.

The Strauss ostrich is the Superman “S” for the craftsman. It’s the emblem of those building the world. That’s the Engelbert Effect.

Welcome to Engelbert Strauss.