A Golden Branding Iron for a pioneering brand

And the branding Oscar goes to… Engelbert Strauss! We cleaned up at this year’s ‘Marken Gala’ branding awards, held at the Alte Oper in Frankfurt. The prestigious ‘Golden Branding Iron’ honours pioneering brand leaders. We’re delighted. Because we know: brands create value. And we believe a few other things, too:

Katowice, here we come!

The Strauss ostrich is heading to Poland. And we’re starting with our new pop-up concept store. Gather on the site of a former zinc smelting plant and try out our QR-code shopping. Explore every product feature from your phone.

Gratis Burger für alle Impflinge & Begleitpersonen!
Sonntag, 12.09., 11:00 - 15:00 Uhr

Erst Pieks, dann Burger. Klar, wir machen’s schmackhaft.

Alle wollen wieder normal – deshalb pusht Strauss die Impfquote (intern wie extern).

An unserer preisgekrönten e.s.BAR gibt’s ein Burger-Menü für Impfling inklusive Freund!

Wähle weise: Fancy Falafel, Camembert oder Cheeseburger klassisch? Pommes, hausgemachtes Eis und Drink packen wir obendrauf.

Strauss knows evolution is eternal

Re-inventing ourselves is an everyday task. Lately, we’ve updated our logo.

The next stop? A journey to Iceland.
You can shoot breathtaking images in this volcanic nation. But the energy of its ice-and-fire landscape had an elemental impact on us. In the Arctic Circle, we felt we’d come home. The reason? Iceland’s constant heartbeat. It’s an island because of evolution. A force of nature, with a pulse to keep moving forwards. We take this energy with us. And we channel it, into brand evolution. The time for evolution is now.

Masterpieces for the masters

FC Bayern were our first global CI brand partners: they’re Munich’s local, global brand.

Their greenkeepers at the Säbener have placed their trust in Strauss workwear for a long time.

Masterpieces from a bird’s-eye perspective

Our professional farmers rocked it: six of the best, competing across Europe. The challenge? Re-create the Strauss ostrich logo at mega-scale.

It was the chance to pull out the agricultural stops. They ploughed. They sowed. They nurtured. And they programmed their GPS-guided tractors.

The ostrich abroad

Rome, Milan or London: when the game’s European, every fan’s heart beats faster. The excitement is back in the stadiums — and we’re there.

Opposites attract in a magnetic world

Fashion is a magnet: textile opposites attract. It’s a lesser-known law of the universe.

If workwear is practical, fashion is particular. And if workwear is function, fashion is form.

Great clothes find a way to be all of these things. And that’s what we celebrated at Frankfurt Fashion Week, with the Strauss Special Award for Workwear Couture.

Europe’s leading work and utility wear company

Our products have gained a cult following, establishing Strauss as one of the continent’s best loved lifestyle brands.

With sales for 2019 exceeding 1 bn, Strauss is now one of Germany’s top five retailers online Headquartered 50 km north west of Frankfurt, we employ over 1 400 people in our home nation. We manufacture in 31 countries, with a strong presence in Southeast Asia.

A leader in custom branding for decades, we recently invested 200 m in a new CI Factory near Strauss HQ Here, our family owned company uses leading edge logistics, laser technology, and robotics to customize shirts, shoes, workpants, and more in the colors and styles of clients’ corporate identities.

A Corporate Resort? It sounds luxurious — and it is

We’re building a luxury nest for our ‘ostriches’, complete with a spa, gym, and fitness centre. The look-and-feel will be cosmopolitan: a mix of high-end architecture and organic forms, blending the best craft skills with the natural environment.

And if you’re looking for an ultra-modern meeting space, our new venue is the perfect location for slick conferences and smart strategy sessions. What’s more, you and your guests can enjoy award-winning dining at our own on-site restaurant, Strauss Ivy. When the bird is in balance, so is our brand.