BRAND NEWS


Highlights


Utah

FULL STEAM AHEAD


2023 will be fast.

We will be making the most of the new year dynamic: full speed ahead!
Our turbo: technology.
Our approach: creating tomorrow's world.
We are sounding out the potential of physics.

Latest news


Biebergemünd

Viva Botanica


The world's first 100% biodegradable work trousers - made from banana fibre.

Strauss presents: our first fully biodegradable workpants.
With tough canvas fabric made from organic hemp and cotton.
Banana-fibre reinforcements. And accessories made from bamboo.

Germany

UNITED WORKS


Strauss is official Workwear Partner of UEFA EURO 24™ in Germany

It’s kick-off for the next big thing: The Euros are coming home.

Iceland

PHYSICS
AT WORK


Strauss makes clothing. Strauss has impact.

That's what we work towards: power and form. Hot and cold. Creation and transition.

Biebergemünd

THE SIXTH
DIMENSION


Turbocharging technology:

Iceland

SHINE ‘N SHELTER


Iceland's polar force flows in our Autumn/Winter Collection

These new styles blend textures and mix up materials. In shiny or matt, for comfort and strength.

Brand Partnership

METALLICA X STRAUSS


Live now!

During their visit of our CI Factory, Kirk Hammett and Robert Trujillo from Metallica celebrated the official release of our joint collection!

Chattogram

PROUDLY MADE IN BANGLADESH


Strauss engagerer sig bæredygtigt

Strauss tror på land og folk! Vi har i halvandet årti været tæt forbundet med Bangladesh.

CI-Factory

HOW STRAUSS WORKS


Bag kultmærkets kulisser

Håndværker-kult: Strauss-arbejdsbukserne er ikoniske – og fås i mere end 80 størrelser!

Biebergemünd

About Strauss


Europe’s leading work and utility wear company

Our products have gained a cult following, establishing Strauss as one of the continent’s best loved lifestyle brands.

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