Brand News | Engelbert Strauss

Island

Evolution
now

Strauss hvid: Evolution findes overalt

Det er hverdag for os at tænke i nye baner. Senest har vi opdateret fuglen. Næste stop: Incredible Iceland! På vulkanøen kan man tage fantastiske billeder.

GERMANY

A 'BRAND OSCAR'
FOR STRAUSS

A Golden Branding Iron for a pioneering brand

And the branding Oscar goes to… Engelbert Strauss! We cleaned up at this year’s ‘Marken Gala’ branding awards, held at the Alte Oper in Frankfurt. The prestigious ‘Golden Branding Iron’ honours pioneering brand leaders. We’re delighted. Because we know: brands create value. And we believe a few other things, too:

Branding takes courage.
Branding means metamorphosis.
Branding is magic.
To be continued…

POLAND

OUT POP-UP
IN POLAND

Katowice, here we come!

The Strauss ostrich is heading to Poland. And we’re starting with our new pop-up concept store. Gather on the site of a former zinc smelting plant and try out our QR-code shopping. Explore every product feature from your phone.

VIRTUAL POPUP STORE

Want to test out your color choice virtually? It’s easy. Try the fit with our digital size chart. Just stand in front of the LED wall — let Strauss tech do the rest.

And on top of that, we let you take the store home. Explore the whole pop-up from your mobile device. It’s Virtual Shopping — and a glimpse of the future.

E.S.BAR, BIEBERGEMÜND

„IMPFBURGER“, AUFGEPASST!

Gratis Burger für alle Impflinge & Begleitpersonen!
Sonntag, 12.09., 11:00 - 15:00 Uhr

Erst Pieks, dann Burger. Klar, wir machen’s schmackhaft.

Alle wollen wieder normal – deshalb pusht Strauss die Impfquote (intern wie extern).

An unserer preisgekrönten e.s.BAR gibt’s ein Burger-Menü für Impfling inklusive Freund!

Wähle weise: Fancy Falafel, Camembert oder Cheeseburger klassisch? Pommes, hausgemachtes Eis und Drink packen wir obendrauf.

ISLAND

Evolution now

Strauss hvid: Evolution findes overalt

Det er hverdag for os at tænke i nye baner. Senest har vi opdateret fuglen.

Næste stop: Incredible Iceland!
På vulkanøen kan man tage fantastiske billeder. Energien i landet af ild og is virkede utroligt interessant for os. Det er næsten noget mystisk over, at Strauss følte sig så godt hjemme så tæt på Polarcirklen. For Island er pulserende. Island er evolution i øform. Island er en naturkraft, energi og fremdrift. Vi tager energien med os og integrerer den direkte i vores Brand Evolution. Evolution lige nu og her!

GERMANY

Strauss x
FC Bayern

Masterpieces for the masters

FC Bayern were our first global CI brand partners: they’re Munich’s local, global brand.

Their greenkeepers at the Säbener have placed their trust in Strauss workwear for a long time.

And now, millions of fans around the planet can also walk in the same footsteps – thanks to these super-strong, jointly-branded safety shoes.

Why not score a pair for yourself? We’ll shoot them straight to you from our CI Factory in Schlüchtern, near Frankfurt.

EUROPE

Farmers Cup

Masterpieces from a bird’s-eye perspective

Our professional farmers rocked it: six of the best, competing across Europe. The challenge? Re-create the Strauss ostrich logo at mega-scale.

It was the chance to pull out the agricultural stops. They ploughed. They sowed. They nurtured. And they programmed their GPS-guided tractors.

The results were breathtaking to behold.

But there could only ever be one winner. And thanks to your votes — among those of 10 million Strauss fans — Poland’s Grzegorz Bardowski took the prize home as our European Champion.

EUROPA

UEFA

Strauss spiller internationalt

Rom, Milano eller London – når klubben spiller europæisk slår fansenes hjerter højere. Euforien er tilbage på stadion. Strauss er med.

Som Official Partner for UEFA Europa League og det helt nye Conference League pusher vi vores Premium portefølje med international rækkevidde i topklassen.

CI-FACTORY

Special Award
Workwear Couture

Opposites attract in a magnetic world

Fashion is a magnet: textile opposites attract. It’s a lesser-known law of the universe.

If workwear is practical, fashion is particular. And if workwear is function, fashion is form.

Great clothes find a way to be all of these things. And that’s what we celebrated at Frankfurt Fashion Week, with the Strauss Special Award for Workwear Couture.

We sought the best from a new breed of tailoring artists. A fresh generation, able to mix head and heart. Combining imaginative freedom with first-rate ability.

Fifteen finalists created ‘magnetic’ statement pieces using the contents of a Strauss Mystery Toolbox, presented at the European Fashion Award FASH.

Competing on a range of criteria, they worked to knock our socks off in terms of craftsmanship, functionality, innovation, sustainability, and potential for long-term development.

Everyone blew us away. Especially the ultimate winner, Juan Montes.

BIEBERGEMÜND

About Strauss

Engelbert Strauss er Europas førende Work og Utility-brand

Produkterne med Utility-karakter har blandt fans efterhånden fået en rigtig lifestyle- og kultstatus.

Størstedelen af omsætningen, der i 2019 for første gang oversteg en milliard, tjener Strauss online og virksomheden hører således til Tysklands top 5 onlineforhandlere. Virksomheden i Main-Kinzig i den tyske delstat Hessen beskæftiger 1400 medarbejdere og producerer på verdensplan i 27 lande, især i Sydøstasien.

Strauss har i flere årtier været førende inden for Customizing og Branding og er blandt Tysklands top 5 onlineforhandlere. Den nyeste milepæl: CI-Factory i umiddelbar nærhed af A66, hvor der er investeret ca. 200 millioner euro.

På det nye produktionssted skaber den familieejede virksomhed ved hjælp af moderne logistik, laserteknik og robotter nye muligheder for at individualisere shirts, bukser og sko i farver efter ønske. Et særligt højdepunkt er skofabrikken, der satser på transparens.

De seneste år har Strauss allerede vakt opmærksomhed med sine usædvanlige partnerskaber inden for sport og underholdning - herunder samarbejdet med verdensstjernerne fra Metallica og Stuntmen`s Association in Hollywood.

Det strategiske arbejde inden for sportsponsorering koncentrerer sig om premiumområdet - Strauss er officiel partner for det tyske fodboldlandshold og DFB-pokalen, officiel partner for FC Bayern München samt Presenting Partner i Champions Hockey League og officiel partner for VM i ishockey 2021. Fuglen findes desuden på FIFA 21 InGame-bander, og der er etableret samarbejder med Strauss som Kit Supplier og talentstøtte for esports player foundation.

BAD ORB

ALEA PARK

A Corporate Resort? It sounds luxurious — and it is

We’re building a luxury nest for our ‘ostriches’, complete with a spa, gym, and fitness centre. The look-and-feel will be cosmopolitan: a mix of high-end architecture and organic forms, blending the best craft skills with the natural environment.

And if you’re looking for an ultra-modern meeting space, our new venue is the perfect location for slick conferences and smart strategy sessions. What’s more, you and your guests can enjoy award-winning dining at our own on-site restaurant, Strauss Ivy. When the bird is in balance, so is our brand.

Biebergemünd

About
Strauss

Engelbert Strauss er Europas førende Work og Utility-brand

Produkterne med Utility-karakter har blandt fans efterhånden fået en rigtig lifestyle- og kultstatus.

EUROPA

UEFA

Strauss spiller internationalt

Rom, Milano eller London – når klubben spiller europæisk slår fansenes hjerter højere. Euforien er tilbage på stadion. Strauss er med.

GERMANY

A 'BRAND OSCAR'
FOR STRAUSS

A Golden Branding Iron for a pioneering brand

Branding takes courage.
Branding means metamorphosis.
Branding is magic.
To be continued…

POLAND

OUT POP-UP
IN POLAND

Katowice, here we come!

VIRTUAL POPUP STORE

E.S.BAR, BIEBERGEMÜND

„IMPFBURGER“, AUFGEPASST!

Gratis Burger für alle Impflinge & Begleitpersonen!
Sonntag, 12.09., 11:00 - 15:00 Uhr

ISLAND

Evolution now

Strauss hvid: Evolution findes overalt

GERMANY

Strauss x
FC Bayern

Masterpieces for the masters

FC Bayern were our first global CI brand partners: they’re Munich’s local, global brand.

Their greenkeepers at the Säbener have placed their trust in Strauss workwear for a long time.

EUROPE

Farmers Cup

Masterpieces from a bird’s-eye perspective

EUROPA

UEFA

Strauss spiller internationalt

Rom, Milano eller London – når klubben spiller europæisk slår fansenes hjerter højere. Euforien er tilbage på stadion. Strauss er med.

Som Official Partner for UEFA Europa League og det helt nye Conference League pusher vi vores Premium portefølje med international rækkevidde i topklassen.

CI-FACTORY

Special Award
Workwear Couture

Opposites attract in a magnetic world

BIEBERGEMÜND

About Strauss

Engelbert Strauss er Europas førende Work og Utility-brand

BAD ORB

ALEA PARK

A Corporate Resort? It sounds luxurious — and it is

HOW STRAUSS WORKS

Service

Virksomheder

Information

Betalingsmuligheder

Sprogvalg